Editorial Guidelines

1. Our Mission

Our purpose is to help people understand their face shape and use that knowledge to make confident and informed style choices. Whether a visitor is curious about the best haircut, the right glasses, or makeup techniques that work for their face, our content is designed to educate, inspire, and empower.

2. Accuracy and Reliability

Accuracy is the foundation of everything we publish. Each topic is researched carefully using reliable sources whenever possible. Facts, data, and recommendations are based on expert insights, industry standards, reputable references, or well-established best practices.

Our team double-checks information before publication and updates content regularly to reflect new insights or improvements.

3. Expert Input

Whenever possible, we include expert perspectives—especially for topics related to styling, facial analysis, beauty, grooming, and wellness. Experts may include professional stylists, cosmetologists, dermatologists, makeup artists, or experienced industry professionals.

This helps ensure our content is well-informed and trustworthy.

4. Fact-Checking and Review

Every piece of content undergoes multiple layers of review before it goes live. Writers verify sources and claims, editors review clarity and structure, and expert feedback is incorporated when available.

If you notice something outdated or incorrect, we welcome your feedback so we can address it quickly.

5. Ethical Standards

• No sponsored content disguised as editorial. Any partnerships or compensation are disclosed clearly.
• No clickbait. Headlines reflect the content honestly.
• Fair representation. We avoid stereotypes and exclusion.
• We never prioritize engagement over reader value.

6. Inclusivity and Respect

Our editorial voice is inclusive and respectful. We avoid language that is biased or exclusionary and strive to reflect the diversity of beauty, style, and personal expression.

7. Style and Tone

We aim for content that is friendly, professional, and easy to understand.

• Clear structure with helpful headings
• Simple, accurate language
• Minimal jargon, with explanations when needed

8. Corrections and Updates

Information evolves, and so does our content. We update articles promptly when facts change or errors are identified, aiming for transparency whenever possible.

9. Transparency and Accountability

Trust matters to us. Our editorial process is designed to ensure accuracy, fairness, and clarity so readers can rely on what they find on FaceShapeTool.com.